We deploy Strategies to Make Paid Social Media Advertisements Really Work For You
1. Pay-Per-Click (PPC)
Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks,” compared to just 35% being generated organically. Combine this with the fact that PPC visitors are 50% more likely to make a purchase than organic visitors, and it’s suddenly quite clear why pay-per-click advertising can be an effective way to spend your marketing budget.
2. Social Media Ads
The power of posting ads on social media has grown exponentially in the past few years, especially as social media sites like Facebook have begun offering users more paid marketing options than ever before. For example, Facebook’s relatively new “Audience Insights” feature makes it easy for marketers to hone in on their target demographic, learn more about their preferences, and create great ad content.
Advertising on social media is one of the easiest and most effective ways to ensure your message reaches your target audience—and social media users are in agreement. In fact, 57% of Millennials surveyed agreed that the ads they’ve seen on social media are more relevant to them than ever before.
3. Influencer Marketing
In recent years, influencer marketing has become an extremely effective source of paid advertising. Specifically, influencer marketing refers to working directly with a well-known industry name (such as a celebrity) to encourage your target audience to choose your company/brand. This strategy can be especially effective on social media and is a great alternative to paid ads, which some customers are now blocking. And in 2016, the use of influencer marketing even surpassed print marketing for the first time.
4. Banner Ads
Banner ads—those small, rectangular ads you often run into along the top or side bar of a web page—have been around for decades. Today, it is not uncommon to see banner ads displayed not just on desktop devices, but on mobile devices (such as smartphones and tablets) as well.
And despite many new paid online advertising strategies emerging in recent years, however, banner ads continue to be one of the most effective. In fact, in 2018 alone, it is estimated that businesses will spend nearly $25 million annually on desktop and mobile banner advertising combined.
5. Ad Retargeting
One relatively new paid advertising opportunity that is picking up a lot of steam is known as ad retargeting or remarketing. This strategy utilizes cookies on a website to anonymously track users’ activities as they move across the Web. This data can then be used to ensure that users see only ads that are most relevant to them. Generally, remarketing or retargeting tends to be the most effective among websites that already have high traffic levels (ideally 5,000 visitors or more each month). If this applies to your site, then it may be time to consider implementing this paid strategy for yourself.